Boarderie deals with massive seasonal spikes, so being able to scale quickly really matters. Lexi Grossman, Director of Growth at Boarderie, shares how Axon by AppLovin helped them ramp campaigns from $2K/day to $50K/day in under a week, while continuing to see strong new customer CPAs relative to their top-performing channels. When asked what she’d say to brands that assume their customers aren’t mobile gamers, her response was simple: “Do you REALLY know that your customers aren’t mobile gamers?”

AppLovin · 2026